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official NSC updateSo it’s been quite a while since my last post, but I’m happy to announce the site that I’ve been working on for my challenge with Tung Tran at If this is your first time on my blog, basically this project is something that Tung and I came up with and our goal is to see who can build a more successful blog around a particular niche. For more information on how the challenge started you can visit this link.

Getting straight to the point, the keyword we decided on was…“best double stroller” and my site is

Site Setup

I set this site up using hostgator and utilizing a wordpress theme. The theme I chose is called Thesis. I chose this theme for several reasons. One, it comes with simple to use SEO properties. Two, it’s pretty easy to edit the theme and make it what you want. And three, I already own the professional license for this theme so it doesn’t cost me anything 🙂

best double stroller

After installing my theme, I added in the following plugins:

  • Contact Form 7
  • Digg Digg
  • Google Analytics for WordPress
  • Google XML Sitemaps
  • Q2w3 Fiexed Widget
  • TablePress
  • W3 Total Cache
  • Yet Another Related Posts Plugin

You can find all of these plugins by searching for their name here.

From there I added in my About page, My Contact Form using the Contact Form 7 plugin, and I added my privacy policy using this site here.


The logo was something that I quickly threw together using photoshop. Honestly, I spent next to zero time on this, because right now it’s just not that important. The logo is used to make the site look better so that visitors find the site more appealing. Since the site is so fresh and has no visitors, spending a lot of time on this now is pointless.

Comparison Chart

comparison chart

The comparison chart was built using tablepress. Adding text into your comparison chart is pretty straight forward, but getting images and hyperlinks in there needs to be done by using a bit of html coding. Here are a few bits of html code that you may find useful for adding images and hyperlinks. You can replace the highlighted text with a link to the image of link that you want to add.

Add image: <img src=”insert link to image here” >

Add link: <a href=”insert link to url here” target=”_blank”> insert anchor text here </a>

Add and image link: <a href=”insert link to url here” target=”_blank”><img src=”insert link to image here“></a>

Adding Articles

The first article for this site was added on October 30, 2013. This article had about 1500 words written and was used as the main article for the site. From there I slowly began adding more articles (about 700 words in length) each week. As of now, there are a total of 12 articles.

I’m continuing to roll out more articles each and every week. In the end the site will likely have around 50 articles.

I already have a few personal criticisms about my method. After reviewing the success of Tung’s sites and a few others, I’m beginning to believe that adding a large batch of articles from the start and then adding some articles later may be the better path.

Google is indexing his method a lot faster than my method. In the long run, I don’t see how this will affect my rankings, but if you want to see faster results and have the dough rolling in sooner, Tung’s method may be the way to go. Personally, I will be adopting his style from here on out.


moneyFor this site I decided to change things up a bit and experiment with not having any affiliate links on the home page. Basically all the effort on the homepage will be directed towards getting the visitor to visit the comparison chart which is on a page of it’s own.

This allows me to post pure content on the homepage, while limiting outbound links. In theory, this should increase the on-page optimization value and protect it from future updates that might otherwise penalize the site from having too many links on the front page. Furthermore I could eventually turn the comparison chart into a full on squeeze page where I can have full control over conversions.

I’ve never done this before, so I’m really not sure how this will turn out in the end. Obviously my goal is to make it profitable, so if this idea ends up sucking, I’m happy to switch back to the traditional style.


I have not begun any backlinking campaigns to the site yet. I’m planning to start a campaign next week though and I’m hoping to see results within the next few weeks if everything goes well. For this, I plan on using high PA/high PR links.

While I like the idea of being able to control my own private blog network to link to my sites, doing so is a formidable task that’s going to take time to set up and manage. That’s something that I don’t have a lot of right now so for the time being I’ll be looking to get links from other vendors. I’ll cover this in much more detail later on.


rankSince it has no backlinks, the site performed as I suspected. At the moment it has no significant ranking. I will mention though that earlier this week I saw the site pop up in the 80s, but then it dipped back into the abyss again.

Unless I royally screwed something up, I’m expecting to see the site pop up within the first couple of pages by the end of this month.


Although the start up was a bit slower than expected, things are beginning to move at a decent pace now. If I were to put a marker at where I’m at versus where Tung is at with his site, I would say that he is winning. His site started with a bang and he’s already ranking within the first few pages of Google.

Am I worried about this? Not at all. I may be behind right now, but like The Tortoise and the Hare, my opponent may be fast, but I plan on breaking through in the end.

Other updates

I’m going to start posting on a more regular schedule. I really should have been doing this from the start. I feel that this will allow readers to follow a better cadence and it will force me to keep pushing myself forward. Some of the things I will be covering are new tutorials, new strategies, and new happenings within the community.  If you have any suggestions for posts, feel free to leave a comment or send me an email via my contact form. Best wishes to everyone!

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